The collaboration brings the trend-setting power of Myles Kovacs and the team behind DUB Magazine, considered the leading urban automotive lifestyle authorities because of their successful integration of music, celebrities and car culture – with the industry-leading quality and massive reach of General Motors.
GM will offer 20-inch and 22-inch wheels featuring the new “D20” brand created by Kovacs and his creative team in what the two companies hope is the first step in a long-term collaboration between GM and the creators of DUB Magazine. The D20 and D22 wheels will be sold exclusively through GM dealers nationwide and will begin hitting dealer showrooms in the first quarter of 2008. Both companies hope the current agreement for D20 wheels will lead to co-branded and co-designed special grilles, ground effects kits and electronics .
“Vehicle personalization gets hotter every year, and while much of that is driven by wheels and tires , it has become so much more,” said Eric Cunningham, director of marketing for GM Accessories. “DUB co-founder and president Myles Kovacs and his team at TIS Industries and DUB Magazine are design innovators, and they have amazing credibility among urban automotive enthusiasts and important celebrity influencers.
“This collaboration gives us a tremendous creative edge as we tap into the eyes, ears and creativity of the DUB Magazine team to enhance our accessories portfolio and meet the demands of GM’s diverse customer base, everyone from moms to tuners.”
The vehicle customization business generates more than $37 billion a year and is growing at an annual rate of 4 percent to 5 percent, according to SEMA. GM designs accessories at its GM Accessories Design Studio, which opened in 2005. The studio, an industry first, connects the accessory and vehicle designers to help ensure a factory-quality fit and finish as well as an integrated, tailored appearance.
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