As Ford enters its thirteenth year of support for Susan G. Komen for the Cure, the automaker announced a very special addition to its extensive collection of apparel and accessories for men and women – the new 2008 Mustang with Warriors in Pink package.
Ford ramps up its fight against breast cancer by announcing today a very special addition to its 2007 Warriors in Pink Campaign in support of Susan G. Komen for the Cure. Two-time Grammy-winner and former American Idol winner, Kelly Clarkson joins Ford’s fight by appearing in their campaign designed to drive awareness of the Warriors in Pink initiative. Ford has supported Komen for the Cure for 13 years and has dedicated more than $90 million in cash and in-kind donations to save lives and help end breast cancer forever. Last year, the line of apparel generated more than $1.1 million in sales, with all net proceeds going to Komen.
The Grammy winner is joining Ford in the fight against breast cancer for the second year in a row. As a supporter of breast cancer awareness and eradication, this year, Clarkson will be the face of the Warriors in Pink print campaign as well as the PSA on the importance of early detection to be featured on fordcares.com. In addition, Clarkson designed a one-of-a-kind customized Warriors in Pink miniature Mustang that will be auctioned off during the month of October. In 2006, a portion of tickets sold for Clarkson’s Addicted summer concert tour was donated to Komen for the Cure as part of Ford’s Warriors in Pink effort.
Part of a multi-faceted campaign supporting the Komen for the Cure, the print ads featuring Kelly Clarkson will debut on September 4 in a national print campaign running in Conde Nast, Meredith, Rodale, Martha Stewart Omnimedia and Time, Inc. publications this fall including Better Homes and Gardens, Cooking Light, Entertainment Weekly , Glamour, Good Housekeeping, In Style, Self, Women’s Health and People.
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