The all-new Ford Mondeo, on sale from this month, is set to continue the car's leading position as the UK's top-selling large car (non-premium). Figures out from the Society of Motor Manufacturers and Traders confirm that almost 22,000 customers bought a Ford Mondeo in the first five months of the year.
The striking new design of the new Ford Mondeo, together with its hi-tech and affordable features – many new to Ford and to the large car segment – are attracting early interest from numerous new customers.
Roelant de Waard, Ford of Britain chairman and managing director, said: "With our new flagship vehicle ready for launch, we are confident that the second half of the year will be really exciting – for ourselves, dealers and customers who are already filling up our order book."
Ford highlights according to the SMMT include:
Ford takes more than its share of an increased 2007 to date car market, which includes 162,780 blue oval registrations
After adding in commercial vehicles, Ford boasts a 16.8 per cent share of UK's total 2007 vehicle market – half a percentage point up on same time last year.
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