MINI USA and RIDEMAKERZ have teamed up to create the smallest MINI ever - the RIDEMAKERZ MINI - a 12-inch, completely customizable toy replica of the iconic MINI Cooper S - and have guaranteed a holiday donation of 2,000 of the new toy MINIs to Toys for Tots - the companies jointly announced today at an event celebrating the launch of the new MINI RIDE.
Joined by "tween" sensation Jansen Panettiere (star of the Nickelodeon movie "The Last Day of Summer" and the Disney Channel Original Movie "Tiger Cruise") more than 30 kids, ages 8-10, from the Madison Square Boys & Girls Club and the Latino Pastoral Action Center Family Life Academy Charter School in Bronx NY, are the first to build the new MINI RIDEZ. In addition the two companies presented 100 of the pint-sized cars to eight uniformed members of the U.S. Marine Corps, who received the donation on behalf of Toys for Tots. Following the donation ceremony, MINI of Manhattan became "Santa's workshop," outfitted like a traditional RIDEMAKERZ retail shop featuring "zones" where kids - with the help of Panettiere and the U.S. Marine Corps - were able to create their very own one-of-a-kind MINI RIDE.
The partnership between MINI USA, automaker of the iconic and uniquely customizable line of passenger cars that made small cars cool, and RIDEMAKERZ, the innovative new toy retailer whose concept of allowing kids the hands-on experience of customizing one-of-a-kind RIDEZ was inspired by the successful Build-A-Bear Workshop®, underscores the companies' shared commitment to delivering products and experiences that reflect fun and creativity.
"We are delighted to have partnered with RIDEMAKERZ - a company that, like MINI, values innovation and individualization and embodies those qualities in its products," said Jim McDowell, Vice President of MINI USA. "We think everyone - adults and kids alike - should have the opportunity to experience the imagination and passion of MINI. That's why we're encouraging all individuals to donate a MINI RIDE of their own to someone in need this holiday season."
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