Fresh out of the College for Creative Studies in Detroit, Mich., the designers' first test in GM was to design a fun, nimble and innovative HUMMER concept.
"HUMMER appeals to young people globally and served as a perfect first assignment for our newest talent," said Ed Welburn, vice president of global design and product planning. "Today's graduates from top design schools are ready to hit the ground running. The HUMMER design challenge gave our newest designers an opportunity to sprint ."
The task presented numerous challenges to the new designers, from creating a vehicle for a brand known around the globe for its iconic design, to ensuring the model would live up to the market's expectation of HUMMER off-road capability.
To help ensure designs were true to the HUMMER brand, these designers were given limited design direction by Carl Zipfel, an ex-professional motocross racer and director of the HUMMER design studio.
"Carl definitely set the tone," said Rojas. "While he gave us creative liberty and challenged us to develop innovative ideas, he also defined three HUMMER proportions – wheelbase, approach and departure angles, and stance – and assigned one to each of us. It gave us a chance to collaborate, but also take our own direction."
While sketching and sculpting together in the HUMMER studio, these recent graduates drew upon the creative energy of each other, further improving their individual designs, as well as that of the final concept.
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