Maintaining its commercial vehicle onslaught while conquering new territory and setting new commercial standards, Dodge continues to extend its bold, Ram-tough leadership and heritage into the commercial vehicle market.
Led by three exceptionally powerful, capable and durable work trucks, the 2008 Dodge Ram 3500, 4500 and 5500 Chassis Cabs – which will compete in the Class 3-5 medium-duty segments – the brand’s commercial program is anchored by the 2008 Dodge Sprinter, the market’s top-performing full-size van, and the all-new 2008 Dodge Grand Caravan cargo van.
“The commercial vehicle market is white space for the Dodge brand,” said Mike Accavitti, Director – Dodge Brand SRT Marketing and Communications, Chrysler LLC. “We continue to fill this space with bold, powerful and capable commercial-grade vehicles.”
U.S. Commercial Vehicle Market
The overall U.S. commercial vehicle market is defined as all vehicles sold to businesses, organizations and individuals who use their vehicle primarily for business purposes.Two subsets further define the market -- dealer commercial sales of one to 49 units and fleet sales of 50 or more vehicles.
Last year, overall commercial vehicle sales increased 30 percent. Of the16.2 million vehicles sold last year, 5.3 million (33 percent) were commercial vehicles. Within the dealer commercial subset, three million new vehicles were purchased with 18 percent comprising commercial vehicle sales. Dealer commercial sales also account for 34 percent of all pickup and chassis sales, and represent 78 percent of full-size van sales.
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