America’s best-selling and most capable truck for 31 years, Ford’s F-Series pickup can now be purchased for the same price Ford employees pay. Ford’s Employee Pricing Program beings June 3 and runs through June 30 on 2008 model year F-Series, including F-150, F-250 and F-350. The Ford Employee Pricing Program is designed to drive showroom traffic through the busy month of June, offering customers for a limited time the chance to purchase or lease an F-Series pickup for the same price as Ford employees.
“Customers have made F-Series America's best-selling truck for 31 years because it gets the job done. Now, we're offering even more value on our hard-working trucks,” said John Felice, Ford general marketing manager. “The Ford Employee Pricing Plan on 2008 model F-Series is a great deal with a clear, compelling message that shows customers how much we value their business.” Customers in the more than 3,600 Ford showrooms across the U.S. will be eligible to receive the highly prized employee discount pricing.
The Plan
The plan is simple to understand. All 2008 model F-Series, except Harley Davidson and chassis cab models, will be sold at employee discounted price plus cash incentives.
Beginning June 3, participating dealers will receive supplemental window stickers for 2008 models F-Series outlining the MSRP, the employee discount and applicable cash rebates.
The Ford Employee Pricing Plan will be advertised through print, television, radio and Internet ads featuring the employees who build Ford F-Series pickups.
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