Automotive upholstery in Europe tends to employ weft and warp fabrics with a pattern formed by weaving threads of different colours, or occasionally using the technique of roller printing. Until today, high-precision inkjet textile printing has been restricted to haute couture or off-the-peg fashion. Its employment in the world of the automobile has essentially been limited to show cars. Indeed, Renault used the technique for its Modus show car which was unveiled at the 2004 Geneva Show featuring an upholstery pattern based on the theme of photographic reproduction.
Antoine Genin (Colours and Materials Director, Renault Design):
"Inkjet printing opens up an incredible range of creative possibilities by allowing 16 million-colour photographic files to be printed onto a white textile. Used in conjunction with short-pile velour, the photographic finish is not only soft to the touch, but also complies with our commitment to providing our customers with lasting quality."
The work selected for TWINGO Art Collection from the projects submitted by the four designers was 'Faces' by Swedish stylist Christina Drejenstam.
To reach out to fashion conscious lady motorists, Twingo Art Collection is to star on a bespoke website which will focus on the world of design, while at the same time giving potential customers a chance to share their opinions and cast their vote regarding forthcoming collections. Within the framework of its association with ELLE, Renault invited the winners of the ELLE Foundation's annual ELLE Solidarity Mode contest to express their vision of the 'free-minded' car. A jury made up of representatives from Renault and ELLE then selected three designs which will also feature in the Twingo Art Collection section of the ELLE.fr website. Visitors will be able to vote for their favourite design and perhaps win a TWINGO Art Collection.
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