The striking new design of the new Ford Mondeo, together with its hi-tech and affordable features – many new to Ford and to the large car segment – are attracting early interest from numerous new customers.
Roelant de Waard, Ford of Britain chairman and managing director, said: "With our new flagship vehicle ready for launch, we are confident that the second half of the year will be really exciting – for ourselves, dealers and customers who are already filling up our order book."
Ford highlights according to the SMMT include:
Ford takes more than its share of an increased 2007 to date car market, which includes 162,780 blue oval registrations
After adding in commercial vehicles, Ford boasts a 16.8 per cent share of UK's total 2007 vehicle market – half a percentage point up on same time last year
Continued proof from the Ford Ka that its 12-year-old formula remains ahead of other city cars, with 20 per cent segment share and Jan-May sales almost 4,775 cars in front of nearest competitor
Over 10,700 registrations of Focus ST since the performance car's early 2006 launch. Sold in three specifications, a huge 96.6 per cent of Focus ST buyers opted for high series ST-2 and ST-3 models
Combined sales of European Car of the Year Ford S-MAX and Galaxy drove a 21 per cent increase in May's Multi-Purpose Vehicle (MPV) market. So far this year 10,500 of the two Ford MPVs have been registered – four times Ford's MPV total for Jan-May 2006
Five per cent rise in demand for Ford medium commercial vehicles, including European Van of the Year Ford Transit
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