New key visual for the international fashion activities of Mercedes-Benz: "Pure attraction": Peter Lindbergh stages Julia Stegner and the new E-Class Coupe.
Irresistible fascination and sensual elegance: The official key visual for the upcoming Mercedes-Benz Fashion Week Berlin Spring/Summer 2010 presents the new E-Class Coupe of the Stuttgart-based car manufacturer as an object of desire. International star photographer Peter Lindbergh has created an impressive work of art that perfectly expresses the attraction of beauty and elegance " and thus the connection between fashion and Mercedes-Benz design. The leading role in the key visual is played by the international Mercedes-Benz fashion brand-ambassador Julia Stegner and the new E-Class Coupe. They are both surrounded by five additional women who are fascinated by the design of the new E-Class Coupe. Julia Stegner and the other protagonists are wearing exclusive evening dresses by Escada. The key visual also serves as an entry to an interactive webspecial on the E-Class Coupe.
"Elegance and style - that is the connection between Mercedes-Benz design and top-class fashion design. Since sporty Coupe's embody a particularly elegant and expressive design, in our key visual we have shot the new E-Class Coupe together with top model Julia Stegner and additional protagonists", saysAnders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. "The key visual will be further used in a webspecial, which also focuses on the attractive design of the E-Class Coupe, and is thus a component of our integrated marketing campaign." The Mercedes-Benz E-Class Coupe, which will be launched on May 9, 2009, sets new standards in design and efficiency within its market segment. With significantly reduced fuel consumption and an athletic and powerful design, the Coupe combines driving pleasure, comfort and emotionality.
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