The new 2008 Ford Taurus – the most powerful, refined, roomiest and safest Taurus ever – will have a base manufacturer’s suggested retail price (MSRP) of $23,995, including destination and delivery. Comparably equipped, Ford’s iconic family sedan will be priced thousands of dollars less than sedans like the Toyota Avalon and the Chrysler 300.
Nearly 7 million Ford Taurus sedans have been built since 1985, and it remains one of the most recognized Ford vehicle names of all time – trailing only the Ford F-Series and Mustang.
The new Ford Taurus has a distinctive looked inspired by the highly successful Ford Fusion and Ford Edge. It adopts Ford’s powerful and refined 3.5-liter V-6 engine and six-speed automatic transmission, and features some of Ford’s most advanced safety technology – including standard Safety Canopy™ side curtain air bags. The new Taurus already has earned five-star ratings in all categories in crash testing conducted by the National Highway Traffic Safety Administration (NHTSA).
“The overall impression the new Ford Taurus makes – inside and out – is upscale. But it will deliver great value, just like the original,” said Cisco Codina, group vice president, Marketing, Sales and Service. “The new Taurus goes to the heart of how we are approaching the future of this great company and this great brand. Build more of the products that people really want – products with more striking designs and even better value.”
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