Sony's SXRD 4K Projectors help keep Ford Motor Company in the passing lane

Challenges
• Enable designers to project and display large-scale, computer-rendered graphics of the company’s vehicle line up in a way that made the images “come to life.”
Solution
• Ford teamed with IGI, a large-sale display solution designer, and equipped its facilities with Sony’s ultra-high definition, SXRD 4K projectors.
• For Ford’s Electronic Design Presentation Room, IGI installed a 60-feet wide Powerwall equipped with three SRX-S110 SXRD 4K projectors, which produce 10,000 ANSI lumens each and produce 8.8 million pixels per unit. In their Advanced Visualization Center, they installed two additional SRX-S110 SXRD 4K projectors for two separate screens, which are used for full-scale viewing of vehicle designs.
Results
• The Sony SXRD 4K projectors have allowed Ford to develop new vehicle designs faster while also saving money.
• The SXRD 4K technology was used in the development of several important new vehicles, including Motor Trend’s 2009 Truck of the Year, the Ford F-150, and the 2010 Ford Taurus
• The projectors, as part of Ford’s ongoing strategy to evolve their design review process, have helped bring product to market faster and reduce costs.
IGI Teams with Automaker to Install Design Room that Delivers Detailed Vehicle Designs on 60-Foot-Wide Screen.
Ford Motor Company is accelerating its product design and quality-control capabilities with the help of Sony’s SXRD® 4K projectors. The automotive giant is using the ultra-high definition projectors to power the Electronic Design Presentation Room (EDPR) and Advanced Visualization Center (AVC) at its Product Development Center in Dearborn, MI.

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