Ford Motor Company of Southern Africa has embarked on a bold exercise with the introduction of its latest limited edition offering. Ford commissioned renowned tattoo artist Milo "Mr. Lucky" Marcel to design a range of unique tattoo decals, that when displayed on the cars, would create a stir in the city streets.
Milo penned six different designs all of which are available across the entire Fiesta range for a limited period.
"The Fiesta Tattoo range is all about turning heads," explains Andre Oosthuizen, Ford's Marketing Manger. "The designs are bold and flamboyant and represent a fun-loving, free-thinking spirit that we believe embodies the Fiesta brand image."
Milo "Mr. Lucky" Marcel was commissioned to create a variety of designs that would cater to a range of tastes.
"I chose six traditional tattoo themes and then gave them each a unique spin," explains Mr. Lucky. "Each design theme offers something different, meaning the range will cater to a wide variety of tastes and personality types."
The six design themes are: Tribal, Sacred Heart, Skulls, Roses, Butterflies and the Hearts.
"I gave a lot of thought to each design and how it would be incorporated onto the Fiesta," he continued.
"The Tribal design has become very popular in recent years. It can be used to depict a number of different images, and is sure to be a popular choice. The Sacred Heart design, which features an all-seeing-eye emitting rays of light, is bright and vivid. An 'Old School' design with a ' New School' execution.
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