This completely new model marks something of a departure for Ford of Europe. In contrast to previous generations of Fiesta, this car has been conceived and developed by the European arm of Ford's global product development team to meet the demands and expectations of our customers around the world.
It is also the blueprint for future Ford global product development, bringing together Europe, the Americas and Asia where it will be tailored for each region and go on sale progressively between now and 2010.
I believe this is the most dramatic Fiesta since the very first model and it is the most complete and expressive interpretation yet of our kinetic design philosophy, echoing both inside and out the major elements of the exciting Verve Concept vehicles that inspired such a positive reaction around the world.
Of course, you would expect a new Ford to be great to drive and our engineers have worked hard to ensure that new Fiesta will deliver excellent driving quality. This is one of our core vehicle attributes, and one we have developed and applied consistently throughout the Ford of Europe range.
One of the development team’s greatest achievements is that it has been able to make the new Fiesta stronger, safer and more comfortable, yet lighter and more fuel efficient than the car it replaces. An exceptionally rigid body structure means a robust crash protection, even before you include up to seven airbags available as part of new Fiesta’s Intelligent Protection System.
Increased fuel efficiency and lower emissions are two qualities that our small car customers are looking for on a daily basis and new Fiesta will not disappoint. Chief amongst a range of efficiency improvements is the extension of our acclaimed Ford ECOnetic ultra-low CO2 range, with a new 1.6-litre ECOnetic Duratorq TDCi offering CO2 emissions of less than 100g/km, while each and every engine in the range has been revised and enhanced for greater fuel efficiency and lower emissions.
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