Ford, the definitive leader in tough trucks, is further building on its solid foundation of the new F-150 to deliver the all-new 2010 F-150 SVT Raptor, a purpose-built, high-performance off-road truck versatile enough to take on the most challenging desert adventures as well as the everyday commute.
“Ford trucks have been a mainstay on the off-road racing scene for more that 20 years because of our long history of capability and durability,” said Derrick Kuzak, Ford’s group vice president for Global Product Development. “With the F-150 SVT Raptor, we are delivering a true off-road performance truck with the proven ‘Built Ford Tough’ capability and durability that is at the core of every F-150 and the best in performance thanks to the team at SVT.”
“Like its fighter jet and dinosaur namesakes, the F-150 SVT Raptor is tough, fast, aggressive, and built with the off-road enthusiast in mind,” he added.
Ford and off-road racing
Desert off-road racing is something Ford knows and does well, with eight championships in nine divisions in the 2007 “Best In The Desert” series and four more titles in CORR (Championship Off Road Racing). Ford has also shown its dominance at the Baja 1000 race – 12 Ford-powered vehicles have won the overall title for four-wheel vehicles, the most of any engine manufacturer.
With interest in off-road performance growing at a steady rate, the F-150 SVT Raptor was built to fulfill the desires of that highly demanding market. The high-performance off-road truck market is one that’s largely untapped, allowing the Ford F-150 SVT Raptor to set the bar for this type of vehicle.
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