Citroen is broadening its product line-up in China and presenting two new cars at the Shanghai International Motor Show: the three-volume C-Quatre, making its world debut, and the new C5, to be manufactured at Wuhan. This product dynamic is backed by a powerful brand dynamic.
Developed and produced in China, the three-volume C-Quatre will be launched in June. With two C-quatre body styles, Citroen now brings Chinese customers a complete offering in the core M1segment, the largest in China.
Citroen is unveiling the C5, to be produced from the end of the year at the new Wuhan plant and launched in China in early 2010. Strengthened by its success in Europe - with some 87,000 sales in 2008 - the new C5 is a major asset for Citroen success in the high-end segment in China.
By rounding out its range with the three-volume C-Quatre and the C5, Citroen is boosting its presence in the country. The Marque now covers a full 70% of the Chinese market. This product offensive is also being accompanied by a major brand transformation.
Citroen is revealing the new brand image to its 217 dealers, the media and the public at the Shanghai Motor Show. Roll-out starts this year, with 20 dealerships bearing the new image by the end of 2009
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