The public will discover the Alfa Romeo world in this striking setting, and the new ‘Unique Alfa’ Customisation Programme in particular, which is the focal point of the stand. All the cars on display at the Show include elements from this new proposal by the brand, that features some of the best Italian products and allows customers to make their cars even more refined and exclusive. The ‘Unique Alfa’ Programme was developed on the Alfa 8C Competizione, but has been available for a couple of months throughout the range. It breaks down into three main areas: ‘Vintage’, ‘Collezione’ and ‘TI’. The first reinterprets Alfa Romeo tradition with elegance and modernity, with regard to the colours for the bodywork and the beautifully crafted upholstery. The ‘Collezione’ catalogue invites customers to explore the world of fashion and elegance, with luxury materials, metal inserts and multi-layer lacquered paint. The ‘TI’ line is a tribute to Alfa Romeo’s history in motorsports, because sport and racing have always played a fundamental role in the development of cutting-edge technologies, and offers a low stance, a boosted braking system, alloy wheels and high performance tyres.
To make the stand even more original, the platforms on which the cars are displayed have specific colours in each of the three ‘Unique Alfa’ areas, while in another area, visitors can find out more about the Customisation Programme interactively, with screens and multimedia stations. The Alfa Romeo building conveys the same stylistic refinement and state-of-the-art technology; it contains the offices, the Alfa Café, the lounge areas and a number of LED screens projecting striking pictures of the sailing and motorcycle worlds, two environments in which Alfa Romeo is now a protagonist, through the ‘Alfa Romeo Yacht Racing Team’, the Alfa Romeo maxiyacht and the Melges 24 Alfa Spider, as well as a sponsor of the SBK Superbike World Championship® and the Ducati Corse team.
The stand in Frankfurt will be host to the new Alfa 147 C’N’C CoSTUME NATIONAL , a special series born out of collaboration between Alfa Romeo and the stylist Ennio Capasa, and the Alfa GT 1.9 JTDM equipped with the ‘Q2’ system (the Torsen® self-locking front differential that confirms all the strong points of a front-wheel drive, increasing driving pleasure and control, but also provides some of the advantages typical of four-wheel drive); it also features some Unique Alfa elements such as 18” special wheel rims, sports instrumentation and aluminium pedals in the TI range.
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